Casinos have always been about the games, but now they're also about the technology behind them. Casinos use turnkey casino software solutions to power their operations from start to finish - from customer acquisition all the way through gameplay and payout processing. These B2B turnkey casino solutions are designed to help you get started with your own casino business without having to worry about the technical aspects of running it. These solutions include everything from the software for slot machines to management systems for your employees and customers.
Have you ever wondered what steps a businessman should go through to open a casino? Many people think that in this area it all comes down to simple website development and buying traffic, but it's not so simple.
1. To begin with, even before the casino site starts to develop, the jurisdiction is determined. Ie the place where the company will be registered. This is important because it will be directly related to the gambling license.
One way or another, many countries are ready to provide such a license (except India, half of Africa and other countries). The question is usually the timing, price and extension of this license to other countries.
If a country from the EU is chosen, then with its license you can operate on the territory of the EU (except Scandinavia, which has its own license). If China is chosen - then only China and only Macau, and the online casino must have an offline version in Macau. If Russia - only Russia and so on.
4. Each license has its own specific type. This may be a license to gamble, poker license, lottery license, license to develop games, referral license (which are often used as a business - ie, the company receives a license and then sells its referral to others)
5. Each license must be seriously secured, i.e. the company must have an office, director, and equipment on the territory of the licensee, all this translates into serious expenses.
6. If the license is received, then you need a bank that can work with high-risk companies. There is a catch that the bank can be from another country than the license (for example Georgia).
7. 7. The license is obtained about 3 - 6 months and costs from 10 million (in total spending), usually requiring a large share capital.
8. Just need to understand that it is legal to gamble only in those countries where the license is valid. It is not valid in other countries and may carry punitive measures. And some countries have extraterritorial legislation, i.e. everything that happens to their citizens outside the country applies to them (for example, the United States).
9. When the license is obtained - you can develop a casino site. It is clear that on the outside it is just a site, but inside we also encounter some problems - for example acquiring.
10. Not all operators will agree to act as acquiring for your casino. If you look - you'll see that many companies use payment aggregators (gateways), which are just an intermediary. This is an important issue because under our license we will have to pay a percentage of revenue (in some licenses from the turnover) plus the percentage that will take the aggregator and what we have to pay back to users. The wrong approach will lead to a casino getting only 1% - 2%, which will not cover the costs.
11. If the acquiring is there, the license is there - we need the games. But you can not just buy whatever games and put them in your place. Some businesses want to develop their own. But this requires a separate license, as well as a license for the MSG (random number generator). When you buy games from a licensed provider - he usually already has a licensed MSG.
12. After development, you will most likely need to place the hardware with your software on the territory of the one who gave you the license, to seal and receive periodic checks from the Commission.
13. After this, our journey to success is not over. Next, you need an acquiring for the withdrawal of funds to the players, or rather for the mass payments. Here it is better to have more than one because people can be from different countries.
14. Even when the casino is completely ready, there are problems with its promotion. Officially Google is not against advertising, but only in countries where it is allowed (although there are tricks on how you can get around it). Social networks are also not too supportive (the most loyal - are Facebook and Instagram).
15. Casinos will always try to hack, this is a fact, as there is an opportunity to get rich, as well as to drop competitors, is something that should be thought out in advance. (In the case of the games they are likely to be hosted by a game provider and just boot up to you, they themselves care about the security of their games)
Even walking around briefly - we can conclude that even when it seems that the casino is an extremely profitable area - on the way to success there will be many serious problems
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